How to Prove the Value of your Brand on the shelf, spacewise
Area of measurement:
(e.g. sq.m., sq.ft.)
of your brand per annum
Gross Profit on Sales =
i.e. cost of goods to customer
Your brand occupies (footprint*)
The brands GMROS would be
And sales per annum would be
This measure allows comparisons of brands, categories, alternative sitings, and store vs. total company.
* Calculate the brand-footprint as follows: Measure base of pack (width x depth) x average number of bottom layer packs on shelf.
NB. The footprint of packs on second layer, third layer etc should be ignored. In other words. The tool calculates all sales of the product per floor space, in sq. ft. or sq. mtr., as appropriate.