Brand Development and Management are pivotal to the role we undertake for our clients. MARKETING INITIATIVES will help you to launch new brands into the UK market as well as taking your current sales and marketing effort to the next level. Working with auxiliary marketing and account teams could be the answer to developing your groups’ performance.
If your brand is new, or you are looking to increase your existing market share in the UK, please contact us as we have the experience and resources to help.
MARKETING INITIATIVES is a Sales and Marketing business set up to market food and grocery products from both International and UK manufacturers.
We have a Sales Team with a very strong pedigree within FMCG, and have built strong Buyer/Seller relationships over a long period of time.Read More
Category Management creates value to the consumer by improving business results through the cooperation of retailer and supplier, insuring that there is a clear path to success.
This involves developing category plans to improve the offer to the consumer and to make the fixtures more shoppable and profitable.Read More
Examples of how we have successfully developed our clients brands in the UK grocery market.Read More