The UK market is the most sophisticated and developed Private Label market in Europe. MARKETING INITIATIVES recognises the challenges faced by retailers in developing Private Label products in such a competitive market.

With retailers focused on creating value for customers and demonstrating expertise in innovation, we can provide the knowledge and expertise required for clients looking to supply retailers with Private Label solutions.

Market share in Volume

SourceĀ : SymphonyIRI (52 w/e 4/9/2011) et Kantar Worldpanel for UK (52 w/e 2/10/11)

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