Our knowledge and experience of both the retail marketplace and a large number of product sectors means that we are uniquely placed to help clients solve complex strategic issues. We implement effective operational solutions to overcome problems, accelerate growth and increase profits. Where we differ from other consultancies is that we do not just offer theoretical solutions but we are capable of and willing to implement the actions we propose.
Our work is focused on areas essential for success with the UK’s major grocery retailers and food service. More importantly, we have the experience and knowledge base to assist any international or UK based companies looking for specific project work in all of the sales, marketing, logistics and technical areas listed below.
MARKETING INITIATIVES are experts in both food and non-food sales, and we offer a unique method of operating by allowing our clients to outsource sales while maintaining overall control and sustaining direct relationships with their customers.Read More
MARKETING INITIATIVES has a dedicated technical team with a wealth of experience working with major grocery manufacturers and UK retailers.
We are able to use this experience to help our clients cope with the exacting demands of retail and food service customers and UK and EU legislation:Read More
Our level of operation is tailored to our clients’ requirements.
For some we act as support to the marketing function, whereas for others we assume responsibility for all elements of the marketing mix and are heavily involved in general management decisions such as long-term business strategy, pricing, product development direction and, in some cases, profit and loss responsibility.Read More
The supply chain in the UK is one of the most sophisticated in the world and is virtually unique in offering centralised management control.
Whether the supply chain is Ambient, Chilled or Frozen, the service level demanded by the retailers in the UK is 99.70% and therefore good logistics control is critical to the success of any product launches in the market.Read More